Gurudev Keynotes Global Ethics Summit
As founder of the World Forum for Ethics in Business (WFEB), Gurudev delivered the keynote address at the 7th World Summit on Ethics & Leadership in Sports in Basel. The international gathering brought together over 300 participants from 40+ countries to explore values-based leadership in sport and society, with Gurudev emphasizing trust, transparency, and intercultural responsibility as cornerstones of ethical leadership.
July 24, 2025
Basel, Switzerland
Key Highlights
Global Platform for Ethics
Addressed 300+ delegates from sports federations, politics, business, academia, and civil society at the prestigious Basel summit alongside UEFA Women’s EURO 2025
Honoring Excellence in Sports
Co-presented the Ethics in Sports Award 2025 to football star Xherdan Shaqiri and elite rower Jeannine Gmelin, recognizing their contributions to integration, mental health advocacy, and values-driven leadership
Cross-Sector Impact
Led discussions on ethical leadership principles that transcend sport, drawing from his experience speaking at the United Nations, World Economic Forum in Davos, and European Parliament
About the Event
The World Summit on Ethics & Leadership in Sports tackled contemporary challenges including mental health in elite athletics, inclusion and equal opportunity, and controversial topics like performance enhancement in sport. Held at Volkshaus Basel, the summit featured high-level speakers including FIFA representatives, national football association presidents, and Swiss political leaders.
The conference emphasized sport’s vital societal role as a platform for values-based leadership and social transformation. As WFEB founder, Gurudev’s keynote reinforced the organization’s mission to advance ethical leadership and good governance across sectors through interdisciplinary dialogue.
Additional Event Details:
- Part of WFEB's global conference series spanning UN headquarters, FIFA, and European Parliament venues
- International summit held alongside major European sporting event
- Interactive breakout sessions and plenary panels on sports integrity
- Focus on mental health and resilience as cross-cutting themes
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