Gurudev’s Bulgaria tour launched the “Volunteer for Better Bulgaria” campaign, encouraging citizens to create happiness centers throughout the country. The initiative focuses on establishing community spaces where people can experience greater calm, clarity, and connection.

During his visit, Gurudev emphasized his vision for human potential: “It is the birthright of every individual to live with a stress-free life, disease-free body, confusion-free mind, inhibition-free intellect, trauma-free memory, and sorrow-free soul.”

The tour featured extensive media engagement with television, print, and digital platforms, including live broadcast coverage on TV1. Programs combined practical wisdom for modern challenges with ancient techniques for inner peace and stress management.